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by Unknown on Thursday, 30 May 2013

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How Chrome has helped Google’s Core Search Business Reduce Traffic Acquisition Cost ?

Posted: 30 May 2013 01:44 AM PDT

According to StatsCounter, Google’s Chrome is the top Web browser on desktops with 40% market share surpassing Microsoft’s old and lethargic Internet Explorer. Google realized early in the game that a large percentage of worldwide searches come from the toolbar and browser and hence Chrome became Central to Google’s Strategy. Chrome is extremely important to [...]

Idea Cellular Reducing Promotional Minutes, Tariff Hike in Stages

Posted: 29 May 2013 09:37 PM PDT

Idea Cellular continues to execute strongly in this market, as seen by its operational trends. Idea is reducing promotional minutes in the system. It estimates that if all promotional minutes were removed, this could result in around 8-10 paisa improvement in voice yields – although it would be hard to achieve this in one shot [...]

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